Monday, May 6, 2013

Catalogue taking a new direction

Here's where I'm at with my catalogue so far. I made the cover and the page for the effect pedals last night, and it's making me want to go back and change the rest of the book to be more loosely designed to match their style. The other pages feel too structured and boring in comparison. 

catalog emblem? book

Wednesday, May 1, 2013


SInce I'm working with a Journal/Memory type of aesthetic I find a handwritten type would work best. What do you think?




Catalog new idea

Tuesday, April 30, 2013


(penultimate means, next to last day. antepenultimate means, the day before the next-to-last day.)

Read Gesche Joost and Arne Scheuermann, their Design as Rhetoric: Basic Principles for Design Rhetoric (Paper, Symposium of Swiss Design Network, 2007). The laser printer didn't cooperate when I sought to print a larger size, so you'll have to squint.
The paper is available through Joost's website, here — scroll down, right side — or directly here.

I will supply pages from Aristotle's Art of Rhetoric, and (maybe) of Plato's dialogue Phaedrus, and go through them with you. We may also consider — as our final read? — Gui Bonsiepe, his "visual-verbal rhetoric."

Tuesday, April 23, 2013

Monday, April 22, 2013


I changed the type to a serif thinking maybe this would be a middle ground between the clean thin sans serif I started with and the monospaced courier I went to second. What does everyone think? Better solution?


Page Size 11.7" x 16.5" A3

Thursday, April 18, 2013


changing the type face, size, alignment and shape of the text helped a lot - the text matches the images much better now i think. an index would be nice at the end but do i have enough objects for that? this is ready to print soon. i'll print on cardstock and glue bind it.

Wednesday, April 17, 2013

Catalogue beginnings - musical equipment

Here's a few pictures of my catalogue design, showing the instruments and musical equipment I have with brief descriptions/back stories. I'm not happy with the layout so far, so you can expect it to change in the near future.